BuildRocket LabsCustom website vs Wix.
If you need a website this month for the least possible money, use Wix — sincerely. If the website is how customers find and judge your business for the next five years, a custom build wins on speed, search, and ownership, and the gap compounds.
Builders optimize for day one: templates, drag-and-drop, a live site by Friday. That's a real service, and for hobby projects and brand-new ideas it's the right call.
The costs arrive later: platform performance you can't engineer past (only 43% of mobile sites pass Google's Core Web Vitals — the median site is slow), a subscription that never ends, and a site you can't take with you. Our own custom build measures 94–99/100 on PageSpeed — numbers we publish live, because they're the product.
[ published 2026-07-18 · updated 2026-07-18 ]How do they actually compare?
day-one cost
Lowest — free tier and cheap plans
From ₹35,000 / $1,500 published, fixed proposal before payment
five-year cost
Subscription forever, plus apps and upgrades as needs grow
One-time build; you own it, hosting is often near-free
performance
Platform-bound; the median website fails Core Web Vitals
Engineered per millisecond — our own site measures 94–99/100, published live
search & AI visibility
Basics covered; structure and speed hit platform limits
Full control: structured data, answer-first pages, measured vitals
design
Your template, shared with thousands of sites
A design system built for your business alone
ownership & exit
Locked to the platform — there is no export to somewhere else
Your code, your domain, any host, forever
Who should NOT hire us
- You're testing a brand-new idea and might pivot next quarter — don't buy custom for a hypothesis.
- Your budget is under ₹35,000 / $1,500 — Wix's value at that price is honestly unbeatable.
- You enjoy building and updating the site yourself — a builder is made for that; hire us when it starts costing you customers.
Common questions
q01Is Wix bad for SEO?
Not inherently — Wix covers the basics. The gap shows in what you can't control: platform speed, markup depth, and page structure. Search and AI engines increasingly reward exactly the things a custom build lets you engineer.
q02When does a custom site pay for itself?
When the site is your lead source. A one-time build from ₹65,000 / $3,000 against a permanent subscription plus lost conversions from a slower site typically crosses over within the first couple of years for a lead-driven business — and you own the asset.
Want the custom side of this table?
Every project gets a fixed written proposal before any payment. 50% to start, 50% at launch.